T-Level Marketing

You will develop an understanding of a broad range of core skills relevant to the sector, including:

- learn about the business environment
- the principles of marketing and sales
- understanding the principles of procurement
- understand legislation and regulations in marketing, sales and procurement
- understand sustainability in business
- learning about the communication tools within the marketing sector
- project management methods and tools
- develop an awareness of digital and emerging technology, digital transformation and digital tools, and its impact on the business environment
- discover the ethics in the business environment
In the second year, your study will focus on the specialist content. Occupational specialisms ensure you develop the knowledge and skills necessary to achieve the level of competence needed to enter employment in the chosen occupational specialism. These specialisms are organised around ‘performance outcomes’ that indicate what you will be able to do as a result of learning and applying the specified knowledge and skills gained during study.

The performance outcomes on the T-Level Marketing are:

- apply research methods to acquire and analyse information to support marketing activities
- assess customers and stakeholders and how businesses build relationships with these stakeholders
- develop and define propositions for marketing activities
- deliver effective marketing communications
- analyse and evaluate marketing delivery effectiveness