Enterprise and entrepreneurship is a major part of the UK’s drive to increase the employability of young people in the UK and globally. Improving the understanding and skills of young people in enterprise has been identified as an area for dramatic improvement and is part of the government’s strategic business plan. This qualification is for post-16 students wanting to continue their education through applied learning and who aim to progress to higher education, and ultimately to employment in the enterprise sector. The qualification is equivalent to three A Levels and has been designed as a full two-year programme. Students who want to take this qualification will have successfully completed a level 2 programme of learning with GCSEs and potentially some vocational qualifications.
What You'll Learn
The course is a two-year level 3 qualification and during year one you still study the following six units:
Unit 1 Enterprise and Entrepreneurship:
You will understand the importance of enterprise and entrepreneurs to the local and national economy.
Unit 2 Developing a Marketing Campaign:
You will gain an understanding of how a marketing campaign is developed. You will explore different stages of the process that a business goes through when developing its campaign and develop your own campaign for a given product/service.
Unit 3 Personal and Business Finance:
Personal finance involves the understanding of why money is important and how managing your money can help prevent future financial difficulties. It is vital you understand the financial decisions you will need to take throughout your life and how risk can affect you and your choices.
Unit 4 Launch and Run an Enterprise:
You need a good idea, to spot a gap in the market and have the organisational skills to launch and run an enterprise. You will develop a plan for an enterprise and create a marketing strategy to inform your target market about your product/service.
Unit 8 Enterprise and Intrapreneurship:
You will explore the characteristics of successful entrepreneurs and you will also investigate the strategies employed by enterprises to develop and use entrepreneurial skills in their own workforce.
Unit 9 Innovation and Enterprises:
You will explore and understand what innovation is about. It is not just about coming up with the latest hi-tech gadget, it is to do with changing processes so that the enterprise becomes more efficient, as well as responding creatively to the needs and interests of consumers.
To progress onto the 2nd year of the course, during year 1 you must have 95% attendance and punctuality; achieved at least 3 merits and also have shown initiative, maturity and overall exemplary behaviour with external guests, staff and fellow students.
You will study a further six units which are:
Unit 5 Survival and Growth:
You will explore the factors influencing the survival of the enterprise and investigate the reasons why enterprises fail. You will gain a more in-depth understanding of the challenges faced by entrepreneurs.
Unit 6 Business Decision Making:
You will understand the importance of decision making and planning in a business. You will consolidate your understanding and skills relating to business concepts, processes and data developed in earlier units.
Unit 10 Recruitment and Selection Process:
You will explore how the recruitment process is carried out in business and participate in selection interviews and review their performance.
Unit 11 Marketing Communications:
You will explore the use of marketing communications to enhance the reputation and image of a range of businesses. You will learn about the range of techniques businesses use to communicate with their consumers.
Unit 12 Principles of Management:
You will understand how the role of management and leadership in the workplace contributes to business success. Managers are vital to the running of any business; they shape and influence the business through their managerial performance and leadership.
Unit 13 Developing an Enterprise Strategy:
You will study the techniques used to develop an enterprise strategy for an enterprise idea, product or service, with the aim of establishing it in the marketplace. You will learn how to explore the feasibility and possibilities of an idea, product or service to establish it in the marketplace and in customers’ minds.
You will need 5 GCSEs graded at 4 or above and must include English and maths. You will also need to provide 1 academic reference from your most recent place of education.
How you will be assessed
Assessments will be a mix of exams, coursework and presentations.
Tuition Fees (16-18): £0.00
Tuition Fees (19+): £4170.00
There will be an additional cost of £50 relating to trips and outings, this will be added to your course fees which you pay at enrolment.
If the course is longer than one year the total fees are for the first year only and further fees may apply in future years. All fees are based on a ‘home’ learner status. Please contact us for information on overseas fees.
For more information, please see our course fee disclaimers page.
If you are aged 19 or over there is no government funding available for this course. However you may be eligible to apply for an Advanced Learner Loan for the course fee.
Course and Career progression
What Happens Next
Upon completion of the application form, you will be invited to attend a Welcome event during which time you will be interviewed by a member of the teaching team. If you are successful in the interview you will be offered a place on the course. You can also attend one of our Open Days or careers events where both welfare and careers advice are available.
Please note, the Peter Jones Enterprise Academy prides itself on a professional image and therefore does not permit students to wear jeans, trainers, caps, hoodies, sweatshirt tops/bottoms. You will therefore need to demonstrate a willingness to wear smart clothing at all times. The dress code can be relaxed at the teaching team’s discretion.